← All brands Mr.ace Homme
Exploration and new ideas, for every journey.
Since 2010 · Light outdoor
About us
Mr.ace Homme was founded in 2010 and has always been design-led: a steady stream of new ideas, made into bags and accessories of real quality.
It was one of the first bag brands on Tmall. Today its light-outdoor designs reach 18 to 35-year-olds online and in store, in China and abroad, and it remains one of the group's lead brands.
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100+
Design patents
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300+
New designs
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100+
Partners
-
800+
Partner stores across the group
Our journey
Since 2010,
step by step.
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2010.09
Registered, and among the first bag brands on Tmall.
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2014.02
Goes multi-channel online: 18 platforms including Tmall, JD and Mogujie.
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2015.04
China’s only all-over-print bag brand; first in print sales on Tmall and a top-10 backpack. 300,000 sold.
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2016.05
Into stores through offline partners: more than 120 doors, 600,000 sold.
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2018.05
Brings in CORDURA® fabric and widens from “prints” to “playful colour”.
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2020.06
Grows through the pandemic and adds Pinduoduo, Dewu, Xiaohongshu and Douyin.
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2023.01
Goes overseas on Shopee, TikTok and Temu, into Southeast Asia, Europe and the Americas.
The line-up
Six scenes,
one design language.
- 01 Leisure outdoor Nature and function in one: the outdoor spirit, with comfortable materials and careful craft.
- 02 Campus fun Built around school life, with original patterns, new materials and playful charms so students can show their own style.
- 03 Everyday Minimal and practical: considered colour, clean lines and sensible structure for every kind of day.
- 04 Sweet and cool Colour and pattern that break with convention, for a young and lively look.
- 05 Sport style The spirit of sport in a fresh visual language, light to carry and built to last.
- 06 Recycled Made from recycled plastic bottles, giving them new value and getting more people thinking about the planet.
How we work
A closed loop,
from idea to feedback.
A mature design and development system and full quality management. Every product meets the QB/T 1333-2018 standard for backpacks.
01ResearchMarket research and product planning around the brand’s position.
02DesignMaterials, details and themes, following the plan and the trends.
03SamplingCustom high-grade materials, hardware and trims.
04ProductionTrial runs from 50 pieces; our own 116-person factory plus OEM partners.
05QualityResident QC from materials to inline checks and finished goods.
06ChannelsTmall, JD, Xiaohongshu, Dewu and WeChat online; bookstores and distributors offline.
07FeedbackOnline reviews, 7-day returns and distributor feedback, reviewed every quarter.
08MarketTrends and customer feedback feed the next design or upgrade.
Online and in store
Wherever
people shop.
- Partner stores across the group
- 800+
- Provincial agents
- 15
- Monthly impressions on our own channels
- 3M+
- Followers across platforms
- 3M+
Direct retail includes
- Xinhua Bookstore
- CITIC Bookstore
- Pang Dong Lai
- Wanting
- Heluxue
- South China Agricultural University
