← All brands Yussa
Urban everyday, outdoor freedom.
Since 2020 · Indonesia
What we believe
No need to travel far for the outdoors, or to dress stiffly for the commute. One bag for every scene of a young life.
Our story
The city keeps its rhythm, and life keeps its own direction. Every day we move between scenes: an early campus, a crowded metro, a busy street, or a weekend trip decided on a whim.
We live to a plan, yet hope to stray from the route now and then. YUSSA grew from that feeling: the practical build of outdoor gear in the design language of city casualwear, so function never feels heavy.
One bag for class, for work, for travel, or for an afternoon with no destination. You don't have to go far to feel free to explore.
- Founded in June
- 2020
- Young city dwellers
- 18–30
- Bags a month
- 3,000+
- On Shopee and TikTok Shop
- Indonesia
Urban everyday · Outdoor freedom
A day with Yussa
One bag,
four stops.
-
Early · Campus
First class, coffee in hand.
-
Rush hour · Metro
Packed carriage, nothing spills.
-
Midday · Street
Errands, a book, a detour.
-
Saturday · Anywhere
No plan. Just go.
An orderly city,
a free life.
The bags
Built for both routes.
Outdoor structure, city looks: backpacks, totes and travel bags for every scene of a young life.
