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MRACE

More inside. Less on you.

Since 2024 · Commute and short trips

A traveller walking with an MRACE backpack and a suitcase

Our story

In 2024, a simple idea gave us MRACE. Simple, but backed by sixteen years of making bags: we kept noticing that our range still lacked one truly good bag for the daily commute and short trips. Not flashy, not expensive, just useful and reliable.

It holds books and a laptop and the things you need each day; it rides the commute and stretches to a spur-of-the-moment trip. MRACE just wants to stay quietly by your side and turn up exactly when you need it.

We pack every order by hand and answer every message. From day one the rule has been no shortcuts. Good, not expensive; steady and reliable. MRACE, a little closer to you.

What we value

  1. 01

    Function

    Our basic respect for the product. Every detail is there for a reason; nothing is piled on to fill space. Commuting and travel simply get easier.

  2. 02

    Feeling

    No logo doing the talking, no decoration to prove a point. What people notice is not the label you bought but that you have taste of your own.

Simple, because every part was thought through. Quiet, because it doesn’t need everyone to notice.

Made for

The independent young.

  • Independent and young

    18 to 28: students and young knowledge workers in big cities, switching between the commute and short trips. Life is fast, but they won’t settle.

  • Taste over labels

    They don’t follow brands; they pay for ideas. More interested in the thinking behind a design than the logo on it.

  • Restrained, exacting

    Simple, but not empty: every part has a reason. No over-decoration, no piled-on features. Just right.

Two young travellers with MRACE backpacks by the water

The classic series

Sustainable and functional,
together.

MRACE keeps developing sustainable fabrics with pioneering material makers and first-rate suppliers. Going green should not cost function, and function should not cost the planet.

  • An MRACE bag
  • An MRACE bag
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  • An MRACE bag
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  • An MRACE bag
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Friends with MRACE bags and a suitcase on a seaside walk

Where to find it

MRACE starts on Tmall, its first shop and first window onto the market. Next, backed by the group's sixteen years of supply chain and channels, it rolls out online and in store, in China and abroad.

Find MRACE